By Andy Marston, Sports Pundit
Shaun White’s Snow League has raised $15 million to scale its first-of-its-kind professional winter sports league dedicated entirely to snowboarding and free-skiing.
The round was led by 359 Capital (formerly Sapphire Sport), BITKRAFT Ventures, WISE Ventures and existing backer Left Lane Capital, with participation from a wide mix of sports, entertainment and tech investors including Ares, Bolt Ventures, Boardroom and Linda Henry.
Launched in 2024, The Snow League is broadcast in 175+ countries and uses a multi-event, points-based championship model similar to Formula 1 or the Diamond League.
Season One spans four global events with a $2.2m purse, the largest ever awarded in competitive snowboarding or freeskiing, blending elite competition with heightened production, on-screen data and real-time storytelling.
The funding will fuel expansion into Asia, North America and Europe, enhance media production, and build out commercial partnerships across a rapidly growing global fanbase.
Why It Matters:
This sits within a broader shift where “lifestyle-first” sports (from surfing to skateboarding to climbing) are building global league formats to match the scale of their cultural footprint.
TSL’s competitive edge is its blend of top-tier athletes, premium production, and the cultural equity of Shaun White, which gives it a legitimacy many challenger leagues lack.
Action sports have always carried huge cultural influence but historically lacked the commercial stability of traditional leagues.
The model also gives snowboarding and free-skiing continuity, something that winter sports something have struggled with. TSL is trying to solve that structural gap by
packaging snowboarding and free-skiing into a coherent, broadcast-friendly championship that sponsors, broadcasters, and athletes can actually plan around. Instead of one-off events, it creates a season-long narrative that fans can follow and sponsors can activate around.
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