If you’re paying closer attention to your health and wellbeing this year, the chances are you’ve come across AG1.
The all-in-one greens drink has become a daily ritual for athletes, busy professionals and frequent travellers alike. Not because it promises overnight change, but because it’s simple enough to stick with.
At its core, AG1 is designed to support everyday nutrition without adding complexity. One scoop, once a day, mixed with water. No need to juggle multiple supplements, and no complicated timing.
WHAT IS AG1?
AG1 is a daily nutritional supplement that combines 75 vitamins, minerals, probiotics and whole-food sourced ingredients into a single scoop.
The formula brings together:
- Vitamins and minerals that support energy and immune function
- Probiotics, prebiotics and digestive enzymes to support gut health
- Nutrients linked to focus and mental clarity
So rather than targeting one specific outcome, AG1 is designed to support overall wellbeing, helping people cover common nutritional gaps consistently.
That consistency is key.
WHY PEOPLE STICK WITH IT
One of the biggest challenges in nutrition isn’t knowing what to do. It's doing it every day.
AG1’s appeal lies in how easily it fits into daily life. Most people drink it in the morning with cold water, often on an empty stomach, but timing isn’t strict. What matters is making it a habit you can repeat whether you’re at home, travelling or heading into a busy workday.
That idea of dependable routines resonates strongly with elite athletes, including the England fast bowler Jofra Archer.
"I try not to overthink it," he told The Edge. "Every day I just get up and do what I've got to do, and then I'm one step closer to what I want to achieve.
"It is building the habit that keeps you going, so you need to make it a habit. You know you need to get up, you know you've got to train, so you need to create a good habit and stick to it.
"Unpredictable stuff happens but your routine keeps driving you."
WHAT DOES AG1 SUPPORT?
AG1 is designed to support everyday health rather than deliver quick fixes.
Its ingredients are linked to:
1. Energy support - including B vitamins and magnesium
2. Immune function - vitamins A, C, zinc and selenium
3. Digestive health - probiotics, prebiotics and enzymes
4. Mental clarity and focus
Clinical research on AG1 has shown improvements in nutrient status, including vitamin C levels and markers associated with gut health, when used consistently over time.
That emphasis on long-term use matters more than any single dose.
CONSISTENCY BEATS INTENSITY
Athletes often speak about why sustainable habits matter more than ambitious plans that are hard to maintain.
Here's former Olympic champion Jessica Ennis.
"If you can find something that fits into your life and you can stick to it, that’s when you see progress. Consistency is everything," she says.
She has also warned against trying to change too much at once.
"You’ll hit a brick wall if you set goals that are unrealistic. It’s about building something you can maintain, not trying to overhaul everything overnight."
AG1 fits neatly into that thinking. It’s not designed to replace meals or transform your diet, it’s a supporting habit that helps keep your nutritional basics covered.
STAY ONE SCOOP AHEAD
AG1's Stay One Scoop Ahead campaign builds on this exact mindset.
Rather than focusing on dramatic change, it encourages people to start the day intentionally, build momentum through small, repeatable actions, and remove barriers that make healthy habits harder to sustain.
It isn’t about doing more, it’s about doing something you can keep doing.
THE EDGE TAKEAWAY
AG1 isn’t about perfection, trends or New Year pressure.
It’s about creating a daily habit that supports your health when life gets busy, motivation dips, or routines get disrupted.
And that can start with one scoop.
DISCLAIMERS
Data from AG1’s clinical studies show that key nutrients are absorbed efficiently and support normal digestion, energy metabolism, immunity, and microbiome balance.
AG1 has been clinically tested to support normal digestive function, energy levels and psychological function, with improvements in vitamin and mineral status over three months.
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