"Visualisation, breathwork, stillness - they’ve kept me grounded in the most intense moments of my life." - Lewis Hamilton
What began as an elite-sport staple has now become a corporate priority.
Industry data shows a sharp rise in mental-performance coaching, with techniques once reserved for Olympians and Premier League players now appearing in leadership programmes, HR wellbeing policies, and even school curricula.
The shift is driven by demand for tools that improve concentration, resilience, decision-making, and emotional regulation - the same elements that underpin clutch performance in sport.
"We’re finally acknowledging that mental skills aren’t just nice-to-have - they’re performance fundamentals," said high-performance psychologist Dr. Pippa Grange.
"Whether you’re an athlete or working in finance, you need the ability to manage pressure, focus deeply, and reset quickly."
Culture specialist Owen Eastwood echoed the sentiment. "Belonging, clarity, and purpose drive execution," he said.
"These ideas used to sit in the shadows - now they’re at the centre of high performance across every environment."
Athletes have been vocal about the crossover, with Lewis Hamilton one of many supporting the trend towards greater focus on mental performance.
"People assume mindset is something you’re born with," he said. "But it’s not. It’s training. Visualisation, breathwork, stillness - they’ve kept me grounded in the most intense moments of my life."
With employers increasingly treating cognitive fitness like physical fitness, 2026 is poised to become the year mental-performance training enters the mainstream.
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