In a major industry development with implications for millions of fitness consumers, ClassPass-owner Playlist announced a merger with fitness tech company EGYM in a $7.5 billion deal backed by investment firm Affinity Partners.
This deal - one of the largest in the wellness sector in recent years - brings together a suite of fitness-booking platforms with adaptive, data-driven training hardware.
Together, the companies reported more than $800 million in net revenue for 2025.
Why it matters:
- More personalised fitness experiences: The merged entity plans to expand AI-powered recommendations and customised digital coaching.
- Greater global reach: The partnership aims to extend Playlist’s brands (like Mindbody and ClassPass) deeper into North American and Asian markets where demand for accessible fitness services is expanding rapidly.
- Fitness as lifestyle, not niche: With Gen Z and millennials driving a large proportion of spending on wellness, industry leaders see consolidated tech platforms as key to meeting diverse lifestyle needs.
What analysts are watching:
Industry observers say this type of consolidation may lead to richer user experiences - from frictionless bookings to cross-platform personalised programmes - but also raises questions about market competition and data governance as platforms gather more personal health data.
The bottom line:
The merger underlines that fitness and wellness are not siloed categories anymore - they’re converging into integrated ecosystems where tech, community and personalisation matter most.
